One is that people have now become familiar with technology, to help them to find their way in an extremely busy current environment.
A further reason, is that modern dating online, has become so efficient, to the point that dating algorithms have now even been patented, and additional features such as the mobile app for dating sites, has become commonplace.
There’s no hiding away anymore and on the contrary even, it’s common practice that friends will share chat print screens of their dating shenanigans with their friends.
The use of location identification apps are another clear sign of how out-in-the-open online dating has become as it forces the merging between online and offline dating.
Matchmaking itself has existed for centuries but its modern definition translates into something very different these days.
The very first matchmaking websites (Match, Plenty Of Fish, e Harmony) came about in the mid-90s.
Their products have evolved a lot over the years, going from the old-fashioned personal ad layouts to the complex enhanced matchmaking systems they are now.
Members will then be able to search for potential matches, and users will also search your profile.
As soon as you discover an interesting match, you can decide whether you want to start communicating with that person, or with another.