Shortly after, Kirch took complete control of the channel.
The station began broadcasting on the DFS Kopernikus satellite in July 1989.
The channel uses an English slogan: "We love to entertain you." Pro Sieben broadcasts from the Astra 1L and 3A satellites and is uplinked by MX1.
It was responsible for selling advertising on Pro Sieben channels.
On 24 September 1993, SZM Studios (broadcasting center in Munich, since June 2004: Pro Sieben Sat.1 Produktion Gmb H) were inaugurated.
In March 2000, the Pro Sieben subsidiary Seven Senses was established, to which in June 2004 merged with the SZM Studios to create the Pro Sieben Sat.1 Produktion Gmb H.
On 13 October 2000, 12 years after the founding of Pro Sieben, the first shares from Pro Sieben Sat.1 Media AG were traded at the Frankfurt Stock Exchange.