This is another reason Tinder is popular with women: It lets them be just as shallow about online dating as men traditionally have been.Like Snapchat, Tinder has a reputation for being all about sexting – which is quickly disproven by using it.The mechanics are simple: Sign in with Facebook (no need to invent a witty username), upload some cute pictures and choose your location settings – just as those spammy banner ads promise, you’ll be greeted with an endless array of sexy singles in your area.If you like the look of someone, all you need to do is swipe right on your smartphone (or left if you’re not interested) to get matching.While a recent article detailed all the ways people are using the app for casual sex, the first Tinder date this reporter went on was a perfectly G-rated evening with hot chocolate in a park.
Yes, Tinder is all about chemistry, but it turns out chemistry is a volume business.This has the curious effect of making everyone less attractive: Most people’s Facebook profiles, scrubbed by years of exposure to grandparents and employers, are flatter, less interesting than their online dating profiles. Hinge announced in February it would soon roll out greater profile customization, but as of mid-March those changes had not arrived.Once it does, maybe more Hinge users will be able to get their foot in the door. Instead, it’s what creator Alexandra Chong calls “a Yelp for boys.” Women can sign up to review their male Facebook friends, whether they’re platonic BFFs, one-night stands or long-term boyfriends – and the whole thing is anonymous.Instead, women rate the guys they know on a scale of 1-10, and then assign them labels from a word bank of hashtags, both positive (#Respects Women) and negative (#Cant Take AHint).The value for women is obvious, if a little creepy. In its year or so of existence, there’s been one pleasant surprise: Most reviewers spend more time recommending date-worthy dudes than anonymously excoriating their exes.