Together, we put our collective strengths to work to get other people to do something: we get them to act.Our guiding principle for all strategy is authenticity—what is honest and credible—as this is the true litmus test for success. A continuous feedback loop advances our learning, with data, analytics and attribution fueling insights for what’s next. Our work digs deep, forging connections between brands and people that last lifetimes. But numbers without a narrative paint only a partial picture. We look for opportunities through the lens of the consumer, the culture and the competition. Now, with digital-first collapsing the funnel—and the time people spend there shrinking—we’re engaging across hundreds of different user journeys to drive both sides of our clients’ businesses. To inspire and engage, with creative work born from true human insights that meet people where they are in their lives, and point them toward the places they want to go. We are experts in the art of transformation, developing strategies that move people to action. The day we opened our doors, we were a true brand performance agency, seamlessly generating a two-way dialogue with consumers.
Election success Asked if he was surprised to win, he said: “I went into it for the two and a half years I was candidate as that it was going to be because it’s been Liberal Democrats for 18 years but the last couple of weeks I started to get very optimistic about it just because of the feedback on the doorstep.However for the Lib Dems nationally it was very bad and we now have five years in which to rebuild the party to get many more Liberal Democrats elected in 2020.” Mr Brake regrets losing colleague and long-standing Sutton MP Paul Burstow who lost his seat “We were both elected at the same time 18 years ago and we worked closely together and with the borough.” He predicted that Sutton’s new MP, Conservative Paul Scully, will have a challenge on his hands and will need to work closely with the council.He hoped the relationship would be a ‘constructive’ one but added: “He will need to acknowledge that the council is under significant pressure both as a result of decisions taken by the Coalition government in relation to funding for local councils but also decisions that are imminent that the Conservative government are going to push through, which I’m sure will see budgets and councils cut even harder.” Mr Brake, who will play a significant role in the rebuilding of the party, believes the referendum on the EU should be held as soon as possible in order to allay the fears of businesses wanting to invest in the country: “Businesses will put on hold investment in the UK because they are uncertain about whether the UK will be part of the European Union’s future.Immigration is a good thing but mass uncontrolled immigration isn’t and then when you have an economy that’s just coming out of very difficult times, that gets some people’s minds focused on whether the threat to their jobs is real or perceived.My view is that we will best tackle immigration through re-negotiating our future relationship with Europe because there are plenty of things that we can and are doing to look at immigration from outside the EU but until you can sort out a fairer deal with movement of people within the EU, you’re always going to struggle your borders, and we can see that at the moment with Calais.” Working with Sutton Council As a Tory, Mr Scully has to work with Sutton Council which is primarily Lib Dem.