There is a moment of hesitation, and then the men begin kissing.After showing the Web site URL, the ad concludes with a pan to the left, where a third male football fan observes the sudden turn of events with a surprised look on his face.Now this year's Super Bowl broadcaster, CBS, is being bombarded with calls to keep either or both of them from the airwaves.The anti-abortion advertisement stars Tim Tebow, one of the nation's best-known college football players, and his mother, Pam, speaking on the theme "celebrate family, celebrate life".3D stole the show at CES 2010 but don’t get out your glasses just yet. Europe’s first dedicated 3D TV channel, Sky 3D will launch this April.
The 50 HD cameras include 21 hard (stationary) cameras, four 8,000 Sony Super-Slo-Mos, three cabled handhelds, two handheld Slo Mos, two RF handhelds, one RF Steadicam, one Skycam robotic overhead camera, six ultra-high-frame-rate cameras, two robotic goal-post cameras, two robotic coach’s cameras, two booth-talent cameras (one robotic), one unmanned camera (for inside beauty shots), two clock cameras, and one robotic camera for outside beauty shots mounted on a nearby tower.
A 30-second half-time spot during this year's game will cost .5m (£1.6m).
Major brands traditionally use the the event to premiere extravagant new ad campaigns.
The Super Bowl has again become a battleground for various advocacy groups and sponsors whose ads are felt to have political implications.
This year has brought several controversies; the latest surrounding an ad for a gay dating site called Mancrunch.com, which CBS has rejected for the Feb. The news is sure to spark criticism by LGBT organizations, which will, in turn, invite ripostes from conservative organizations advocating "family values." Submitted to CBS about two weeks ago, the ad showed two male football fans watching TV, then accidentally touching hands when they reach for the same potato chip.