For example, why not offer new customers — who have subscribed but never bought — a discount.Give past, loyal customers access to a “hidden” series of products for the new season as a reward for their loyalty. Implementing this type of segmentation can be as simple as pulling the order history out of your database and adding a true or false value to your email marketing list.Admittedly, I get a lot more emails than the average user, but that’s a lot of [email protected] emails were from startups, big brands and everything in between.Even if you’re sending the email to hundreds of thousands of people you can use an address like [email protected] [email protected] communication with your customers is the way of the future.
…but hardly anyone I talk to A/B tests email campaigns like they should.
weiter Wir Menschen können mit Worten unsere Gefühle, Stimmungen und Gedanken äußern.
Katzen können das ebenfalls – wenn auch auf ganz andere Art und Weise.
Next time you send out a promotional newsletter I’d recommend having at least two segments: Customers that have purchased before and new customers.
Use simple segments to change your offer in each email you are sending and, ultimately, improve your profit from this campaign.